Brand Guidelines
The official brand reference for members, sponsors, and partners. Every asset, color, and typographic decision that protects and represents the Real Estate Moguls identity.
Logo System
Two logo versions: dark and light. Use the dark logo on light backgrounds and the light logo on dark backgrounds. Never place the dark logo on a dark surface or the light logo on a light surface.
Dark Logo / Light Backgrounds
Light Logo / Dark Backgrounds
Clear space
Maintain clear space equal to the height of the "M" in MOGULS on all sides. No text, icons, or other elements may enter this zone.
Minimum size
Never render the logo smaller than 120px wide on screen or 1.25 inches in print. Below this threshold, the stacked type becomes illegible.
Do not modify
Never rotate, stretch, recolor, add effects to, or rearrange the logo. Use only the provided dark and light files exactly as supplied.
File formats
Logo files are provided in PNG (transparent background) and SVG formats. Always use the provided files. Never recreate, trace, or approximate the logo.
Color Palette
Five core brand colors define the Real Estate Moguls identity. These colors must be used exactly as specified. No substitutions, no approximations, and no additional colors may be introduced without written approval.
Type System
Two font families define the platform's typographic identity. Both must be used exactly as specified in any material that carries the Real Estate Moguls brand.
Moguls
Afacad
Display typeface. Used for all headlines, section titles, buttons, and pull quotes. Available via Google Fonts. Weights used: 700 (Bold) and 800 (ExtraBold).
Avenir Next
Body typeface. Used for all paragraph text, eyebrow labels, descriptions, navigation, and interface elements. Weights used: 400 (Regular), 600 (DemiBold), 700 (Bold).
What You Cannot Do
The Real Estate Moguls brand is a protected asset. The following restrictions apply to all members, sponsors, partners, and any third party using the brand in any context.
Do not alter the logo in any way.
No recoloring, no adding shadows or effects, no cropping, no stretching, no animating, no overlaying text or imagery on the logo. Use only the exact files provided.
Do not use the brand to imply endorsement.
Displaying the Real Estate Moguls logo or name on your marketing materials does not constitute an endorsement of your services, products, or business unless explicitly stated in a written agreement.
Do not reproduce platform content.
Articles, episodes, videos, graphics, photographs, and any content produced by Real Estate Moguls may not be reproduced, redistributed, or repurposed without written permission. Sharing links to published content is encouraged. Downloading and re-uploading is prohibited.
Do not use the brand on prohibited materials.
The Real Estate Moguls brand may not appear on any material that is misleading, defamatory, discriminatory, sexually explicit, politically partisan, or that violates any applicable law, including fair housing and RESPA regulations.
Do not create derivative marks.
No abbreviations (REM, REMQ, etc.), no modified versions, no "inspired by" variations, and no combination marks that merge the Real Estate Moguls identity with another brand's identity. The brand exists as provided or not at all.
Do not use the brand after relationship ends.
Upon termination of membership, sponsorship, or partnership, all use of the Real Estate Moguls brand must cease immediately. All brand assets must be deleted from your systems within 30 days of termination.
Co-Branding Standards
When the Real Estate Moguls brand appears alongside another brand, the following rules apply without exception.
Equal or greater prominence.
The Real Estate Moguls logo must appear at equal or greater size relative to any partner, sponsor, or member brand it appears alongside. The Real Estate Moguls logo is never subordinate.
Clear separation.
A visible divider (vertical line, spacing, or clear visual break) must separate the Real Estate Moguls logo from any adjacent brand. The logos must never touch, overlap, or blend.
Approved lockups only.
Any co-branded material must use a layout approved by Real Estate Moguls leadership. Do not create your own co-branded lockup. Submit your design for approval before production.
Sponsor attribution format.
Sponsored content must use the format: "Presented by [Sponsor Name]" in Slate (#4A5568) at 12px, positioned above or below the content. The sponsor logo appears at no more than 60% of the Real Estate Moguls logo height.
Trademark and Legal Notice
Trademark ownership.
Real Estate Moguls, the Real Estate Moguls logo, Moguls Card, and all associated names, marks, and visual identities are the exclusive intellectual property of the Company. All rights reserved.
Limited license.
Active members, sponsors, and partners are granted a limited, non-exclusive, non-transferable, revocable license to use approved brand assets solely in connection with their authorized relationship with the platform. This license terminates immediately upon the end of the relationship.
No ownership transfer.
Nothing in these guidelines or in any agreement transfers ownership of any intellectual property to any member, sponsor, partner, or third party. The Company retains all rights, title, and interest in all brand assets at all times.
Enforcement.
The Company reserves the right to take legal action against any unauthorized use of its brand, including but not limited to cease-and-desist orders, DMCA takedowns, and claims for damages. Unauthorized use of the Real Estate Moguls brand may result in immediate termination of membership, sponsorship, or partnership.
Approval required.
All uses of the Real Estate Moguls brand in materials not produced by the platform require prior written approval. This includes but is not limited to: print materials, digital advertisements, social media posts that incorporate the logo, event signage, and any material where the Real Estate Moguls name or logo appears alongside a third-party brand.
Governing law.
These brand guidelines are governed by and construed in accordance with the laws of the State of Illinois. Any disputes arising from unauthorized brand use shall be subject to the exclusive jurisdiction of the state and federal courts located in Cook County, Illinois.
For brand asset requests, co-branding approvals, or questions about these guidelines, contact brand@moguls.realestate